A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
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Publication:1806807
DOI10.1016/S0377-2217(98)00149-0zbMath0946.91028MaRDI QIDQ1806807
Anil D. Chaturvedi, J. Douglas Carroll
Publication date: 8 November 1999
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(98)00149-0
product differentiation; multidimensional scaling; three-way data; proximities; brand image; product uniqueness
91B70: Stochastic models in economics
91B38: Production theory, theory of the firm
90B60: Marketing, advertising
Cites Work