Product positioning using principles from the self-organizing map

DOI10.1007/3-540-44668-0_64MaRDI QIDQ4787375zbMATH OpenFDO

Authors George C. Hadjinicola, Eitan Muller, Christakis Charalambous

Publication date 6 January 2003

Published in Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/3-540-44668-0_64

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Computing methodologies and applications (68U99) Neural networks for/in biological studies, artificial life and related topics (92B20)

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Cited in

(5)

• NICHER: An approach to identifying defensible product positions
• New algorithms for product positioning
• A decision support model for selecting product/service benefit positionings
• Optimal new product positioning: A genetic algorithm approach
• scientific article; zbMATH DE number 910790 (Why is no real title available?)

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