scientific article; zbMATH DE number 910790

zbMATH Open0848.90073MaRDI QIDQ4885953FDOQ4885953

Authors: Wolfgang Gaul, Daniel Baier 

Publication date: 24 October 1996

Title of this publication is not available (Why is that?)

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zbMATH Keywords

product positioningknowledge-oriented support

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (2)

• Comparing proposals for the solution of data analysis problems in a knowledge-based system
• A decision support model for selecting product/service benefit positionings

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