scientific article; zbMATH DE number 3677550

MaRDI QIDQ3873897zbMATH OpenFDO

Authors

Publication date 1977

zbMATH Keywords

marketingmixed integer nonlinear programming proceduremultiple product location

Mathematics Subject Classification ID

Operations research and management science (90B99) Mixed integer programming (90C11) Applications of mathematical programming (90C90)

Cited in

(4)

• Globestrat: Designing product lines for global markets
• An extended algorithm for optimal product positioning
• Optimal product positioning based on paired comparison data
• A comparison of two approaches to the optimal positioning of a new product in an attribute space

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