scientific article; zbMATH DE number 3677550

zbMATH Open0434.90049MaRDI QIDQ3873897FDOQ3873897

Authors:

Publication date: 1977

Title of this publication is not available (Why is that?)

zbMATH Keywords

marketingmixed integer nonlinear programming proceduremultiple product location

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Mixed integer programming (90C11) Operations research and management science (90B99)

Cited In (4)

• A comparison of two approaches to the optimal positioning of a new product in an attribute space
• An extended algorithm for optimal product positioning
• Optimal product positioning based on paired comparison data
• Globestrat: Designing product lines for global markets

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