Image data analysis and classification in marketing

DOI10.1007/s11634-012-0116-0zbMath1256.62003OpenAlexW2000558988MaRDI QIDQ1928200

Sarah Frost, Robert Naundorf, Ines Daniel, Daniel Baier

Publication date: 2 January 2013

Published in: Advances in Data Analysis and Classification. ADAC (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s11634-012-0116-0

zbMATH Keywords

speech recognitionimage classificationmarket segmentation

Mathematics Subject Classification ID

Software, source code, etc. for problems pertaining to statistics (62-04) Classification and discrimination; cluster analysis (statistical aspects) (62H30) Image analysis in multivariate analysis (62H35) Marketing, advertising (90B60)

Related Items (1)

Relating brand confusion to ad similarities and brand strengths through image data analysis and classification

Uses Software

• SPSS
• Stata
• SAS
• IMADAC
• rapidminer
• EMD
• SIFT
• SURF

Cites Work

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