Relating brand confusion to ad similarities and brand strengths through image data analysis and classification

DOI10.1007/s11634-017-0282-1zbMath1414.62495OpenAlexW2594222236MaRDI QIDQ2418353

Daniel Baier, Sarah Frost

Publication date: 3 June 2019

Published in: Advances in Data Analysis and Classification. ADAC (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s11634-017-0282-1

zbMATH Keywords

multinomial logit modelbrand confusionconfusion experimentimage data analysis and classificationtwo-mode hierarchical cluster analysis

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Classification and discrimination; cluster analysis (statistical aspects) (62H30) Image analysis in multivariate analysis (62H35)

Related Items (1)

Methods for the analysis of asymmetric pairwise relationships

Uses Software

• IMADAC
• QBIC
• EMD
• SIFT
• SURF

Cites Work

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• Image data analysis and classification in marketing
• A distance metric for multidimensional histograms
• Pattern Recognition and Image Processing
• Two-mode clustering methods: astructuredoverview
• Ähnlichkeitssuche in Multimedia-Datenbanken

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