ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning
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Publication:4181583
DOI10.2307/3009667zbMath0397.90050MaRDI QIDQ4181583
Publication date: 1979
Published in: The Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.2307/3009667
Marketing; Advertising; Market Segmentation; Product Positioning; Two-Stage Optimization Approach; Zero-One Integer Programming Model; Zipmap
90C90: Applications of mathematical programming
91B10: Group preferences
90B99: Operations research and management science
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