ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning

DOI10.2307/3009667zbMath0397.90050OpenAlexW4232298358MaRDI QIDQ4181583

Fred S. Zufryden

Publication date: 1979

Published in: The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.2307/3009667

zbMATH Keywords

MarketingAdvertisingMarket SegmentationProduct PositioningTwo-Stage Optimization ApproachZero-One Integer Programming ModelZipmap

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Group preferences (91B10) Operations research and management science (90B99)

Related Items (7)

Positioning analysis using knowledge-based support ⋮ An outer-approximation algorithm for a class of mixed-integer nonlinear programs ⋮ A product positioning model with costs and prices ⋮ Issues and advances in product positioning models in marketing research ⋮ Optimal positioning of new product-concepts: Some analytical implications and empirical results ⋮ New algorithms for product positioning ⋮ Optimal product positioning based on paired comparison data

This page was built for publication: ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning