Issues and advances in product positioning models in marketing research

DOI10.1016/0895-7177(88)90185-9zbMath0709.90600OpenAlexW2080150674MaRDI QIDQ922335

R. G. Javalgi, Dennis H. Gensch

Publication date: 1988

Published in: Mathematical and Computer Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0895-7177(88)90185-9

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Related Items (2)

Static competitive facility location: an overview of optimisation approaches. ⋮ New algorithms for product positioning

Cites Work

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• A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities
• A Normative Methodology for Modeling Consumer Response to Innovation
• ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning

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