A procedure for new product positioning in an attribute space
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Cites work
- scientific article; zbMATH DE number 3281211 (Why is no real title available?)
- Convergence Conditions for Nonlinear Programming Algorithms
- Ein lexikographischer Suchalgorithmus zur Lösung allgemeiner ganzzahliger Programmierungsaufgaben
- Integer Programming Algorithms: A Framework and State-of-the-Art Survey
Cited in
(17)- One-stage product-line design heuristics: an empirical comparison
- A comparison of two approaches to the optimal positioning of a new product in an attribute space
- Positioning analysis using knowledge-based support
- NICHER: An approach to identifying defensible product positions
- A product positioning model with costs and prices
- Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs
- An extended algorithm for optimal product positioning
- New algorithms for product positioning
- The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
- Optimal new product positioning: A genetic algorithm approach
- Static competitive facility location: an overview of optimisation approaches.
- A branch-and-reduce approach to global optimization
- Issues and advances in product positioning models in marketing research
- Globestrat: Designing product lines for global markets
- An outer-approximation algorithm for a class of mixed-integer nonlinear programs
- Optimal positioning of new product-concepts: Some analytical implications and empirical results
- A decision support model for selecting product/service benefit positionings
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