A procedure for new product positioning in an attribute space

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Publication:1242086

DOI10.1016/0377-2217(77)90092-3zbMath0366.90038OpenAlexW1983688990MaRDI QIDQ1242086

Sönke Albers, Klaus Brockhoff

Publication date: 1977

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(77)90092-3



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