A procedure for new product positioning in an attribute space

DOI10.1016/0377-2217(77)90092-3zbMATH Open0366.90038OpenAlexW1983688990MaRDI QIDQ1242086FDOQ1242086

Authors: Sönke Albers, Klaus Brockhoff 

Publication date: 1977

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(77)90092-3

Mathematics Subject Classification ID

Numerical mathematical programming methods (65K05) Applications of mathematical programming (90C90) Inventory, storage, reservoirs (90B05)

Cites Work

• Title not available (Why is that?)
• Convergence Conditions for Nonlinear Programming Algorithms
• Integer Programming Algorithms: A Framework and State-of-the-Art Survey
• Ein lexikographischer Suchalgorithmus zur Lösung allgemeiner ganzzahliger Programmierungsaufgaben

Cited In (17)

• One-stage product-line design heuristics: an empirical comparison
• A comparison of two approaches to the optimal positioning of a new product in an attribute space
• Positioning analysis using knowledge-based support
• NICHER: An approach to identifying defensible product positions
• A product positioning model with costs and prices
• Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs
• An extended algorithm for optimal product positioning
• New algorithms for product positioning
• The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
• Static competitive facility location: an overview of optimisation approaches.
• Optimal new product positioning: A genetic algorithm approach
• A branch-and-reduce approach to global optimization
• Issues and advances in product positioning models in marketing research
• Globestrat: Designing product lines for global markets
• An outer-approximation algorithm for a class of mixed-integer nonlinear programs
• Optimal positioning of new product-concepts: Some analytical implications and empirical results
• A decision support model for selecting product/service benefit positionings

This page was built for publication: A procedure for new product positioning in an attribute space

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1242086)