An Approach to the Optimal Positioning of a New Product
DOI10.1287/MNSC.29.11.1277zbMATH Open0526.90056OpenAlexW2127701130MaRDI QIDQ3040922FDOQ3040922
Authors: Bezalel Gavish, Dan Horsky, Kizhanatham Srikanth 
Publication date: 1983
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.29.11.1277
marketingmixed integer nonlinear programnew productsexact solution algorithmproduct positioning problemtwo-stage decision processweighted multi-attribute utility model
Management decision making, including multiple objectives (90B50) Operations research and management science (90B99)
Cited In (12)
- Solving convex MINLP optimization problems using a sequential cutting plane algorithm
- A flexible platform for mixed-integer non-linear programming problems
- An improved branch and bound algorithm for mixed integer nonlinear programs
- Positioning analysis using knowledge-based support
- NICHER: An approach to identifying defensible product positions
- New algorithms for product positioning
- Optimal product positioning based on paired comparison data
- Static competitive facility location: an overview of optimisation approaches.
- Optimal new product positioning: A genetic algorithm approach
- Issues and advances in product positioning models in marketing research
- Globestrat: Designing product lines for global markets
- An outer-approximation algorithm for a class of mixed-integer nonlinear programs
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