An Approach to the Optimal Positioning of a New Product

DOI10.1287/mnsc.29.11.1277zbMath0526.90056OpenAlexW2127701130MaRDI QIDQ3040922

Dan Horsky, Kizhanatham Srikanth, Bezalel Gavish

Publication date: 1983

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.29.11.1277

zbMATH Keywords

marketingmixed integer nonlinear programnew productsexact solution algorithmproduct positioning problemtwo-stage decision processweighted multi-attribute utility model

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Operations research and management science (90B99)

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