An Approach to the Optimal Positioning of a New Product

DOI10.1287/MNSC.29.11.1277MaRDI QIDQ3040922zbMATH OpenOpenAlexFDO

Authors Bezalel Gavish, Dan Horsky, Kizhanatham Srikanth

Publication date 1983

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.29.11.1277

zbMATH Keywords

marketingmixed integer nonlinear programnew productsexact solution algorithmproduct positioning problemtwo-stage decision processweighted multi-attribute utility model

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Operations research and management science (90B99)

Cited in

(12)

• Solving convex MINLP optimization problems using a sequential cutting plane algorithm
• A flexible platform for mixed-integer non-linear programming problems
• An improved branch and bound algorithm for mixed integer nonlinear programs
• Positioning analysis using knowledge-based support
• NICHER: An approach to identifying defensible product positions
• New algorithms for product positioning
• Optimal product positioning based on paired comparison data
• Optimal new product positioning: A genetic algorithm approach
• Static competitive facility location: an overview of optimisation approaches.
• Issues and advances in product positioning models in marketing research
• Globestrat: Designing product lines for global markets
• An outer-approximation algorithm for a class of mixed-integer nonlinear programs

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