ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning (Q4181583)

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scientific article; zbMATH DE number 3617881
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ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning
scientific article; zbMATH DE number 3617881

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    ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning (English)
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    1979
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    Marketing
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    Advertising
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    Market Segmentation
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    Zipmap
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    Zero-One Integer Programming Model
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    Product Positioning
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    Two-Stage Optimization Approach
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