ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning (Q4181583)
From MaRDI portal
scientific article; zbMATH DE number 3617881
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning |
scientific article; zbMATH DE number 3617881 |
Statements
ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning (English)
0 references
1979
0 references
Marketing
0 references
Advertising
0 references
Market Segmentation
0 references
Zipmap
0 references
Zero-One Integer Programming Model
0 references
Product Positioning
0 references
Two-Stage Optimization Approach
0 references
