Product Positioning Under Price Competition
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Publication:3483077
DOI10.1287/mnsc.36.2.175zbMath0703.90054OpenAlexW2135166763MaRDI QIDQ3483077
Seung-Chan Choi, Wayne S. Desarbo, Patrick T. Harker
Publication date: 1990
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.36.2.175
Variational inequalities (49J40) Microeconomic theory (price theory and economic markets) (91B24) Other game-theoretic models (91A40) Marketing, advertising (90B60)
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