Product Positioning Under Price Competition
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DOI10.1287/MNSC.36.2.175zbMATH Open0703.90054OpenAlexW2135166763MaRDI QIDQ3483077FDOQ3483077
Authors: Seung-Chan Choi, Wayne S. DeSarbo, Patrick T. Harker 
Publication date: 1990
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.36.2.175
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Marketing, advertising (90B60) Variational inequalities (49J40) Other game-theoretic models (91A40) Microeconomic theory (price theory and economic markets) (91B24)
Cited In (31)
- The pricing game of updated and existing products
- Competitive location and pricing on networks with random utilities
- Optimal stochastic extragradient schemes for pseudomonotone stochastic variational inequality problems and their variants
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- Pricing and modularity decisions under competition
- Finite-dimensional variational inequality and nonlinear complementarity problems: A survey of theory, algorithms and applications
- NE/SQP: A robust algorithm for the nonlinear complementarity problem
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- Solving variational inequalities with a quadratic cut method: a primal-dual, Jacobian-free approach
- NICHER: An approach to identifying defensible product positions
- A multi-parametric programming approach for multilevel hierarchical and decentralised optimisation problems
- Optimal product positioning based on paired comparison data
- Product price alignment with seller service rating and consumer satisfaction
- Positioning of new brands in an experiment
- Optimal new product positioning: A genetic algorithm approach
- Reinvestigating the uniqueness of price equilibria in a product positioning model under price competition in a multisegmented market
- Modeling competitive pricing and market share: Anatomy of a decision support system
- Sequential location models
- Profiting from product-harm crises in competitive markets
- Sequential location problems
- Game of price between the sales in mobile business and traditional business
- Spatial mapping of price competition using logit-type market share models and store-level scanner-data
- A tactical model for resource allocation and its application to advertising budgeting
- The maximum capture problem with random utilities: problem formulation and algorithms
- Brand positioning under lexicographic choice rules
- Perseus: a simple and optimal high-order method for variational inequalities
- Optimal positioning of new product-concepts: Some analytical implications and empirical results
- A method for the analysis of equilibrium multipart prices in oligopolistic markets
- A Stackelberg-Nash model for new product design
- A decision support model for selecting product/service benefit positionings
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