Product Positioning Under Price Competition

DOI10.1287/MNSC.36.2.175MaRDI QIDQ3483077zbMATH OpenOpenAlexFDO

Authors Seung-Chan Choi, Wayne S. DeSarbo, Patrick T. Harker

Publication date 1990

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.36.2.175

zbMATH Keywords

Nash equilibriumduopolyprice competitionoligopolyproduct pricingpositioning

Mathematics Subject Classification ID

Marketing, advertising (90B60) Variational inequalities (49J40) Other game-theoretic models (91A40) Microeconomic theory (price theory and economic markets) (91B24)

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Cited in

(31)

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• NE/SQP: A robust algorithm for the nonlinear complementarity problem
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• Solving variational inequalities with a quadratic cut method: a primal-dual, Jacobian-free approach
• Modeling competitive pricing and market share: Anatomy of a decision support system
• scientific article; zbMATH DE number 1907862 (Why is no real title available?)
• Optimal stochastic extragradient schemes for pseudomonotone stochastic variational inequality problems and their variants
• A method for the analysis of equilibrium multipart prices in oligopolistic markets
• A tactical model for resource allocation and its application to advertising budgeting
• Positioning of new brands in an experiment
• A multi-parametric programming approach for multilevel hierarchical and decentralised optimisation problems
• Optimal new product positioning: A genetic algorithm approach
• Spatial mapping of price competition using logit-type market share models and store-level scanner-data
• Competitive location and pricing on networks with random utilities
• Sequential location models
• NICHER: An approach to identifying defensible product positions
• A decision support model for selecting product/service benefit positionings
• Game of price between the sales in mobile business and traditional business
• Profiting from product-harm crises in competitive markets
• Pricing and modularity decisions under competition
• A Stackelberg-Nash model for new product design
• The maximum capture problem with random utilities: problem formulation and algorithms
• Optimal product positioning based on paired comparison data
• scientific article; zbMATH DE number 1396449 (Why is no real title available?)
• Finite-dimensional variational inequality and nonlinear complementarity problems: A survey of theory, algorithms and applications
• Reinvestigating the uniqueness of price equilibria in a product positioning model under price competition in a multisegmented market
• Brand positioning under lexicographic choice rules
• Perseus: a simple and optimal high-order method for variational inequalities

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