Optimal new product positioning: A genetic algorithm approach
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Publication:1869681
DOI10.1016/S0377-2217(02)00349-1zbMath1037.90517MaRDI QIDQ1869681
Thomas S. Gruca, Bruce R. Klemz
Publication date: 28 April 2003
Published in: European Journal of Operational Research (Search for Journal in Brave)
90C59: Approximation methods and heuristics in mathematical programming
90B30: Production models
90B60: Marketing, advertising
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