Optimal new product positioning: A genetic algorithm approach
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Publication:1869681
DOI10.1016/S0377-2217(02)00349-1zbMath1037.90517OpenAlexW2127125361MaRDI QIDQ1869681
Bruce R. Klemz, Thomas S. Gruca
Publication date: 28 April 2003
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(02)00349-1
Approximation methods and heuristics in mathematical programming (90C59) Production models (90B30) Marketing, advertising (90B60)
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- Product Positioning Under Price Competition
- Note—A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models
- Genetic Algorithms for Product Design
- Breeding Competitive Strategies
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