NICHER: An approach to identifying defensible product positions

DOI10.1016/0377-2217(93)E0170-3zbMATH Open0927.90062MaRDI QIDQ1127191FDOQ1127191

Authors: D. Sudharshan, K. Ravi Kumar, Thomas S. Gruca 

Publication date: 13 December 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

Recommendations

• Product Positioning Under Price Competition
• scientific article; zbMATH DE number 1849139
• Niche market or mass market?
• Optimal new product positioning: A genetic algorithm approach
• Positioning of new brands in an experiment

zbMATH Keywords

defensible product positioningmarket niching

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Title not available (Why is that?)
• A procedure for new product positioning in an attribute space
• Product Positioning Under Price Competition
• An Approach to the Optimal Positioning of a New Product
• A product positioning model with costs and prices
• An extended algorithm for optimal product positioning
• Optimal Product Attributes in Single Choice Models
• Note—A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models

Cited In (3)

• New algorithms for product positioning
• Optimal product positioning based on paired comparison data
• Niche market or mass market?

This page was built for publication: NICHER: An approach to identifying defensible product positions

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1127191)