NICHER: An approach to identifying defensible product positions
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Publication:1127191
DOI10.1016/0377-2217(93)E0170-3zbMath0927.90062MaRDI QIDQ1127191
D. Sudharshan, Thomas S. Gruca, K. Ravi Kumar
Publication date: 13 December 1999
Published in: European Journal of Operational Research (Search for Journal in Brave)
90B60: Marketing, advertising
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Cites Work
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- A procedure for new product positioning in an attribute space
- An extended algorithm for optimal product positioning
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