NICHER: An approach to identifying defensible product positions

DOI10.1016/0377-2217(93)E0170-3MaRDI QIDQ1127191zbMATH OpenFDO

Authors D. Sudharshan, K. Ravi Kumar, Thomas S. Gruca

Publication date 13 December 1999

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

defensible product positioningmarket niching

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• scientific article; zbMATH DE number 3639144 (Why is no real title available?)
• A procedure for new product positioning in an attribute space
• A product positioning model with costs and prices
• An Approach to the Optimal Positioning of a New Product
• An extended algorithm for optimal product positioning
• Note—A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models
• Optimal Product Attributes in Single Choice Models
• Product Positioning Under Price Competition

Cited in

(3)

• New algorithms for product positioning
• Optimal product positioning based on paired comparison data
• Niche market or mass market?

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