Brand positioning and consumer taste information (Q1754350)

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scientific article; zbMATH DE number 6876722
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    Brand positioning and consumer taste information
    scientific article; zbMATH DE number 6876722

      Statements

      Brand positioning and consumer taste information (English)
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      30 May 2018
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      uncertain consumer taste
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      product positioning
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      store brands
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      national brands
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      information sharing
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