Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms

DOI10.1287/mnsc.1060.0601zbMath1232.90235OpenAlexW2042912276MaRDI QIDQ3116066

Bikram Ghosh, Subramanian Balachander

Publication date: 21 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.1060.0601

zbMATH Keywords

game theorycompetitionpricingbundling

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (3)

Bundling decisions in a two-product duopoly -- lead or follow? ⋮ Bundling and product strategy in channel competition ⋮ Brand positioning and consumer taste information

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