Equilibrium pricing under concave advertising costs

DOI10.1515/BEJTE-2021-0169MaRDI QIDQ2690396zbMATH OpenOpenAlexFDO

Authors Klaus Kultti, Teemu Pekkarinen

Publication date 16 March 2023

Published in The B.E. Journal of Theoretical Economics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1515/bejte-2021-0169

zbMATH Keywords

advertisingprice distributionpricing

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

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Cites work

• A Further Generalization of the Kakutani Fixed Point Theorem, with Application to Nash Equilibrium Points
• Equilibrium Distributions of Sales and Advertising Prices
• Equilibrium price and advertisement distributions

Cited in

(5)

• Price discrimination of buyers with identical preferences and collusion in a model of advertising
• Does advertising lower the price of newspapers to consumers? A theoretical appraisal
• Equilibrium price and advertisement distributions
• The unique equilibrium in a model of sales with costly advertising
• Equilibrium Distribution of Advertising Prices

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