The unique equilibrium in a model of sales with costly advertising

DOI10.1016/J.ECONLET.2014.07.005MaRDI QIDQ485726zbMATH OpenOpenAlexFDO

Authors Michael A. Arnold, Lan Zhang

Publication date 14 January 2015

Published in Economics Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.econlet.2014.07.005

zbMATH Keywords

advertisingprice dispersionsalesunique equilibrium

Mathematics Subject Classification ID

Marketing, advertising (90B60) Applications of game theory (91A80) Consumer behavior, demand theory (91B42) Special types of economic equilibria (91B52)

Recommendations

• It takes two to tango: equilibria in a model of sales
• scientific article; zbMATH DE number 3941218
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Cites work

• Bargains and Ripoffs: A Model of Monopolistically Competitive Price Dispersion
• Equilibrium Distributions of Sales and Advertising Prices
• Information gatekeepers and price discrimination on the internet.
• It takes two to tango: equilibria in a model of sales
• Price Differences in Almost Competitive Markets

Cited in

(4)

• It takes two to tango: equilibria in a model of sales
• A model of sales with differentiated and homogeneous goods
• Competition with an information clearinghouse and asymmetric firms: why more than two firms compete (or not) for shoppers
• Equilibrium pricing under concave advertising costs

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