Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results (Q2563904)
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scientific article; zbMATH DE number 960904
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| English | Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results |
scientific article; zbMATH DE number 960904 |
Statements
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results (English)
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6 January 1997
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advertising
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distribution policies
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new products
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0.8859879
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0.8803849
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0.85298145
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0.8448758
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0.84290516
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0.8422421
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