A New Product Adoption Model with Price, Advertising, and Uncertainty (Q3722263)

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scientific article; zbMATH DE number 3952491
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    A New Product Adoption Model with Price, Advertising, and Uncertainty
    scientific article; zbMATH DE number 3952491

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      A New Product Adoption Model with Price, Advertising, and Uncertainty (English)
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      1985
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      marketing
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      new products
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      innovation diffusion
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      price
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      advertising
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      awareness
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      adoption
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      Optimal control of the diffusion process
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      estimation
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