On decision support for network effect based commodities

DOI10.1007/978-3-540-69995-8_25MaRDI QIDQ5391753zbMATH OpenOpenAlexFDO

Authors Karl-Heinz Lüke, Klaus Ambrosi, Felix Hahne

Publication date 7 April 2011

Published in Operations Research Proceedings (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-540-69995-8_25

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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