Simulation of the advertising in duopoly markets based on cellular automata

zbMATH Open1174.90668MaRDI QIDQ5318655FDOQ5318655

Authors:

Publication date: 22 July 2009

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zbMATH Keywords

advertisingcellular automataduopoly markets

Mathematics Subject Classification ID

Marketing, advertising (90B60) Cellular automata (computational aspects) (68Q80)

Cited In (4)

• About one approach to modelling the distribution of advertising as a process of aggregation limited by diffusion
• How effective is advertising in duopoly markets?
• The study of properties of the word of mouth marketing using cellular automata
• Cellular automata based simulation of new product market diffusion

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