EFFECTS OF MASS MEDIA AND CULTURAL DRIFT IN A MODEL FOR SOCIAL INFLUENCE

DOI10.1142/S0129183107011492MaRDI QIDQ3500206zbMATH OpenOpenAlexWikidataFDO

Authors K. I. Mazzitello, Julián Candia, Víctor Dosseti

Publication date 3 June 2008

Published in International Journal of Modern Physics C (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/physics/0611189

zbMATH Keywords

advertisingeconophysicsmarketingsociophysics

Mathematics Subject Classification ID

Applications of statistical and quantum mechanics to economics (econophysics) (91B80) Models of societies, social and urban evolution (91D10)

Abstract: In the context of an extension of Axelrod's model for social influence, we study the interplay and competition between the cultural drift, represented as random perturbations, and mass media, introduced by means of an external homogeneous field. Unlike previous studies [J. C. Gonz'alez-Avella {it et al}, Phys. Rev. E {�f 72}, 065102(R) (2005)], the mass media coupling proposed here is capable of affecting the cultural traits of any individual in the society, including those who do not share any features with the external message. A noise-driven transition is found: for large noise rates, both the ordered (culturally polarized) phase and the disordered (culturally fragmented) phase are observed, while, for lower noise rates, the ordered phase prevails. In the former case, the external field is found to induce cultural ordering, a behavior opposite to that reported in previous studies using a different prescription for the mass media interaction. We compare the predictions of this model to statistical data measuring the impact of a mass media vasectomy promotion campaign in Brazil.

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Cites work

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Cited in

(11)

• Role of dimensionality in Axelrod's model for the dissemination of culture
• Social percolation and the influence of mass media
• Opinion dynamics on networks under correlated disordered external perturbations
• ADVERTISING AND IRREVERSIBLE OPINION SPREADING IN COMPLEX SOCIAL NETWORKS
• Induced monoculture in Axelrod model with clever mass media
• Mass media influence in option strategies
• A SIMULATION OF THE IMPACT OF MEDIA ON SOCIAL COHESION
• Modeling and analysis of media’s role in popularizing the blue whale game
• Social influencing and associated random walk models: asymptotic consensus times on the complete graph
• Mass media and its impact on opinion dynamics of the nonlinear q-voter model
• Globalization, polarization and cultural drift

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