Optimization of planning an advertising campaign of goods and services.
From MaRDI portal
Publication:1410991
DOI10.1016/S0895-7177(02)00092-4zbMath1044.91026MaRDI QIDQ1410991
A. S. Belen'kij, I. M. Belen'kij
Publication date: 15 October 2003
Published in: Mathematical and Computer Modelling (Search for Journal in Brave)
Nonlinear programming; Expectation; Advertising campaign; Consumer's behavior; Probability of an event
90C30: Nonlinear programming
91B38: Production theory, theory of the firm
91B42: Consumer behavior, demand theory
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- An approach to planning an advertising campaign of goods and services