Determining the optimal duration of an advertising campaign using diffusion of information (Q2489183)
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scientific article; zbMATH DE number 5023466
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| English | Determining the optimal duration of an advertising campaign using diffusion of information |
scientific article; zbMATH DE number 5023466 |
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Determining the optimal duration of an advertising campaign using diffusion of information (English)
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16 May 2006
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Optimization of information diffusion
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Discounting
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Monte Carlo simulation
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Integer programming
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Spreadsheet modeling
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0.90016055
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0.8370638
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0.8263196
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0.8164691
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0.81597847
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0.8138834
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0.81187665
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0.81059265
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0.8083058
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