A maximin procedure for the optimal insertion timing of ad executions (Q1127135)
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scientific article; zbMATH DE number 1189529
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | A maximin procedure for the optimal insertion timing of ad executions |
scientific article; zbMATH DE number 1189529 |
Statements
A maximin procedure for the optimal insertion timing of ad executions (English)
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25 May 1999
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maximin strategy
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dominant brands
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optimal insertion timing pattern
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ad campaign
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0.7683215737342834
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0.7594006061553955
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0.7484086751937866
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0.7409329414367676
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0.7380273938179016
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