A maximin procedure for the optimal insertion timing of ad executions (Q1127135)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A maximin procedure for the optimal insertion timing of ad executions |
scientific article |
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A maximin procedure for the optimal insertion timing of ad executions (English)
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25 May 1999
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maximin strategy
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dominant brands
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optimal insertion timing pattern
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ad campaign
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