A System Point Approach to Nonuniform Advertising Insertions (Q3313614)

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scientific article; zbMATH DE number 3843489
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    A System Point Approach to Nonuniform Advertising Insertions
    scientific article; zbMATH DE number 3843489

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      A System Point Approach to Nonuniform Advertising Insertions (English)
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      1984
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      marketing
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      system point theory
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      long range probability distribution function of consumer response
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      repetitions
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