A System Point Approach to Nonuniform Advertising Insertions

DOI10.1287/OPRE.32.1.7MaRDI QIDQ3313614zbMATH OpenOpenAlexFDO

Authors Jacob Hornik, Percy H. Brill

Publication date 1984

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.32.1.7

zbMATH Keywords

long range probability distribution function of consumer responsemarketingrepetitionssystem point theory

Mathematics Subject Classification ID

Operations research and management science (90B99)

Recommendations

• scientific article; zbMATH DE number 2209968
• A maximin procedure for the optimal insertion timing of ad executions
• Approximating the advertisement placement problem
• scientific article; zbMATH DE number 2086937
• scientific article; zbMATH DE number 2222920
• scientific article; zbMATH DE number 1368822
• A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements
• Nonparametric advertising budget allocation with inventory constraint
• On optimum advertising pulsing decisions in a non-stationary market
• A stochastic model of optimal advertising pulsing policy

Cited in

(3)

• A maximin procedure for the optimal insertion timing of ad executions
• A non-contagious random spread of marketing messages
• Markov chains and Volterra integral equation applied to media research

This page was built for publication: A System Point Approach to Nonuniform Advertising Insertions

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q3313614)