A Markovian model of consumer buying behavior and optimal advertising pulsing policy (Q1201853)
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scientific article; zbMATH DE number 98584
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| English | A Markovian model of consumer buying behavior and optimal advertising pulsing policy |
scientific article; zbMATH DE number 98584 |
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A Markovian model of consumer buying behavior and optimal advertising pulsing policy (English)
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17 January 1993
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