An approach to planning an advertising campaign of goods and services (Q5949146)
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scientific article; zbMATH DE number 1673231
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An approach to planning an advertising campaign of goods and services |
scientific article; zbMATH DE number 1673231 |
Statements
An approach to planning an advertising campaign of goods and services (English)
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14 November 2001
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advertising compaign
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consumers' behaviour
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expectation
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nonlinear progrmming
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probability of an event
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