scientific article; zbMATH DE number 764465

MaRDI QIDQ4836367zbMATH OpenFDO

Authors Matthias Röhle, Reinhold Decker

Publication date 17 December 1995

zbMATH Keywords

econometric response modelsmarketing mix optimizationquantitative models of consumer behaviour

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

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