scientific article; zbMATH DE number 764465

zbMATH Open0827.90044MaRDI QIDQ4836367FDOQ4836367

Reinhold Decker, Matthias Röhle

Publication date: 17 December 1995

Title of this publication is not available (Why is that?)

Recommendations

• Optimal dynamic strategies for stochastic models of marketing promotion mix
• scientific article; zbMATH DE number 1034235
• Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
• Marketing models of consumer heterogeneity
• An entropy model for marketing structure analysis and price decision of new brand

zbMATH Keywords

econometric response modelsmarketing mix optimizationquantitative models of consumer behaviour

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Cited In (6)

• Market response models and marketing practice
• Title not available (Why is that?)
• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• Title not available (Why is that?)
• Handbook of marketing decision models
• Title not available (Why is that?)

This page was built for publication:

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4836367)