scientific article; zbMATH DE number 764465

zbMATH Open0827.90044MaRDI QIDQ4836367FDOQ4836367

Authors: Matthias Röhle, Reinhold Decker 

Publication date: 17 December 1995

Title of this publication is not available (Why is that?)

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zbMATH Keywords

econometric response modelsmarketing mix optimizationquantitative models of consumer behaviour

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

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• Multicriteria optimization of the estimation of consumer choice of the population by goods and commodity groups
• Hierarchical marketing mix models with sign constraints
• Market response and marketing mix models: trends and research opportunities
• Market response models and marketing practice
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• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
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• Handbook of marketing decision models
• Quantitative models for direct marketing: A review from systems perspective
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