A dynamic advertising model with reference price effect
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Cites work
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- Dynamic pricing with loss-averse consumers and peak-end anchoring
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- scientific article; zbMATH DE number 1734433 (Why is no real title available?)
- Minimization of communication expenditure for seasonal products
- On controlled linear diffusions with delay in a model of optimal advertising under uncertainty with memory effects
- Price coordination in distribution channels: a dynamic perspective
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- Signaling quality: Dynamic price-advertising model
Cited in
(16)- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
- Effects of Internet sales promotion on a differential advertising model
- Existence and characterization of optimal dynamic pricing strategies with reference-price effects
- A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill
- Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
- Myopic versus far-sighted behaviors in dynamic supply chain coordination through advertising with reference price effect
- Coordinating a supply chain with negative effect of retailer's local promotion on goodwill and reference price
- Optimal price model based on advertising fees
- scientific article; zbMATH DE number 4018760 (Why is no real title available?)
- scientific article; zbMATH DE number 4089313 (Why is no real title available?)
- Inventory control and pricing for regret-averse newsvendor
- Joint optimal inventory, dynamic pricing and advertisement policies for non-instantaneous deteriorating items
- A dynamic marketing model with best reply and inertia
- Online pricing strategy with considering consumers' fairness concerns
- Dynamic pricing and goodwill inventory model for deteriorating items
- Dynamic pricing and inventory model for perishable products with reference price and reference quality
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