Some models for demand functions with advertising

MaRDI QIDQ1806625zbMATH OpenFDO

Authors José María Sarabia, A. M. González, Enrique Castillo

Publication date 16 April 2001

Published in CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

zbMATH Keywords

demand functionsequilibrium strategyestimationfunctional equationssingle-product

Mathematics Subject Classification ID

Functional equations for real functions (39B22) Marketing, advertising (90B60) Auctions, bargaining, bidding and selling, and other market models (91B26) Consumer behavior, demand theory (91B42)

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