Dynamic marketing policies with rating-sensitive consumers: a mean-field games approach

DOI10.1016/J.EJOR.2021.08.031zbMATH Open1495.90100OpenAlexW3197252300MaRDI QIDQ2670544FDOQ2670544

Authors: Rabih Salhab, Jerome Le Ny, Roland P. Malhamé, Georges Zaccour 

Publication date: 11 March 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.08.031

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zbMATH Keywords

game theorypricingmarketingmean-field gamesproduct rating

Mathematics Subject Classification ID

Marketing, advertising (90B60) Mean field games (aspects of game theory) (91A16)

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Cited In (6)

• A dynamic collective choice model with an advertiser
• Title not available (Why is that?)
• Relative performance evaluation for dynamic contracts in a large competitive market
• Rational expectations: an approach of anticipated linear-quadratic social optima
• Numerical analysis of an extended mean field game for harvesting common fishery resource
• Some game theoretic marketing attribution models

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