An optimal control student problem and a marketing counterpart
From MaRDI portal
Publication:1339846
DOI10.1016/0895-7177(94)90021-3zbMath0874.49004MaRDI QIDQ1339846
Bruno Viscolani, Alessandra Buratto
Publication date: 11 December 1994
Published in: Mathematical and Computer Modelling (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0895-7177(94)90021-3
marketing; goodwill; existence and uniqueness of the optimal solution; optimal advertising policy; optimal control student problem
49J15: Existence theories for optimal control problems involving ordinary differential equations
91B26: Auctions, bargaining, bidding and selling, and other market models
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