Minimization of communication expenditure for seasonal products
From MaRDI portal
Publication:4809656
DOI10.1051/RO:2002012zbMATH Open1062.90022OpenAlexW2029414726MaRDI QIDQ4809656FDOQ4809656
Authors: Andrea Ellero, Elena Moretti, Igor' A. Bykadorov 
Publication date: 30 August 2004
Published in: RAIRO - Operations Research (Search for Journal in Brave)
Full work available at URL: http://www.numdam.org/item?id=RO_2002__36_2_109_0
Recommendations
- Determining optimal production and advertising policies for a seasonal product
- Advertising and production of a seasonal good for a heterogeneous market
- Optimal Use of Communication Resources
- Advertising and Cost Reduction
- A multiperiod production and advertising problem for a seasonal product
- Strategic communication with reporting costs
- A general model for the marketing of seasonal products
- Cost allocation and communication
Cites Work
- Title not available (Why is that?)
- Title not available (Why is that?)
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Feature Article—Aggregate Advertising Models: The State of the Art
- Advertising and congestion management for a museum temporary exhibition
- A single season production and advertising control problem with bounded final goodwill
Cited In (7)
- Optimal goodwill path to introduce a new product
- Acceleration procedure for special classes of multi-extremal problems
- Monopolistic competition with investments in productivity
- A single season production and advertising control problem with bounded final goodwill
- A dynamic advertising model with reference price effect
- Equilibrium in the Piece-Wise Constant Pricing
- Advertising and Cost Reduction
This page was built for publication: Minimization of communication expenditure for seasonal products
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4809656)
