Minimization of communication expenditure for seasonal products

DOI10.1051/ro:2002012zbMath1062.90022OpenAlexW2029414726MaRDI QIDQ4809656

Andrea Ellero, Elena Moretti, I. A. Bykadorov

Publication date: 30 August 2004

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: http://www.numdam.org/item?id=RO_2002__36_2_109_0

zbMATH Keywords

optimal controladvertisingseasonal productssales promotions

Mathematics Subject Classification ID

Production models (90B30)

Related Items (4)

A dynamic advertising model with reference price effect ⋮ Monopolistic competition with investments in productivity ⋮ Acceleration procedure for special classes of multi-extremal problems ⋮ Optimal goodwill path to introduce a new product

Cites Work

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• Advertising and congestion management for a museum temporary exhibition
• A single season production and advertising control problem with bounded final goodwill
• Feature Article—Aggregate Advertising Models: The State of the Art
• Dynamic Optimal Control Models in Advertising: Recent Developments

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