Minimization of communication expenditure for seasonal products
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Recommendations
- Determining optimal production and advertising policies for a seasonal product
- Advertising and production of a seasonal good for a heterogeneous market
- Optimal Use of Communication Resources
- Advertising and Cost Reduction
- A multiperiod production and advertising problem for a seasonal product
- Strategic communication with reporting costs
- A general model for the marketing of seasonal products
- Cost allocation and communication
Cites work
- scientific article; zbMATH DE number 3992265 (Why is no real title available?)
- scientific article; zbMATH DE number 3191476 (Why is no real title available?)
- A single season production and advertising control problem with bounded final goodwill
- Advertising and congestion management for a museum temporary exhibition
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Feature Article—Aggregate Advertising Models: The State of the Art
Cited in
(7)- Optimal goodwill path to introduce a new product
- A dynamic advertising model with reference price effect
- A single season production and advertising control problem with bounded final goodwill
- Advertising and Cost Reduction
- Equilibrium in the Piece-Wise Constant Pricing
- Acceleration procedure for special classes of multi-extremal problems
- Monopolistic competition with investments in productivity
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