Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model
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Publication:6574573
DOI10.1002/ASMB.2460MaRDI QIDQ6574573FDOQ6574573
Authors: Pablo Suárez-García, Pablo Angulo, D. Gómez-Ullate 
Publication date: 18 July 2024
Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)
Cites Work
- Dynamic Linear Models with R
- Inferring causal impact using Bayesian structural time-series models
- Predicting the present with Bayesian structural time series
- Bayesian Variable Selection in Linear Regression
- Title not available (Why is that?)
- Title not available (Why is that?)
- Time series analysis by state space methods.
- Feature Article—Aggregate Advertising Models: The State of the Art
- An Operations-Research Study of Sales Response to Advertising
- Bayesian filtering and smoothing
- Bayesian and frequentist regression methods
- Generalized dynamic linear models for financial time series
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