Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model

DOI10.1002/ASMB.2460MaRDI QIDQ6574573zbMATH OpenFDO

Authors Pablo Suárez-García, Pablo Angulo, D. Gómez-Ullate

Publication date 18 July 2024

Published in Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/ASMB.2460

zbMATH Keywords

Bayesian structural time seriesbudget allocationrisk managementsales forecasting

Mathematics Subject Classification ID

Statistics (62-XX)

Cites work

• An operations-research study of sales response to advertising
• Bayesian and frequentist regression methods
• Bayesian filtering and smoothing
• Bayesian Variable Selection in Linear Regression
• Dynamic Linear Models with R
• Feature Article—Aggregate Advertising Models: The State of the Art
• Generalized dynamic linear models for financial time series
• scientific article; zbMATH DE number 1034042 (Why is no real title available?)
• scientific article; zbMATH DE number 3054885 (Why is no real title available?)
• Inferring causal impact using Bayesian structural time-series models
• Predicting the present with Bayesian structural time series
• Time series analysis by state space methods.

This page was built for publication: Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6574573)