Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model (Q6574573)
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scientific article; zbMATH DE number 7883106
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| English | Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model |
scientific article; zbMATH DE number 7883106 |
Statements
Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model (English)
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18 July 2024
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Bayesian structural time series
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budget allocation
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risk management
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sales forecasting
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