Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions (Q903629)

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scientific article; zbMATH DE number 6530471
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    Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions
    scientific article; zbMATH DE number 6530471

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      Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions (English)
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      14 January 2016
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      sponsored search auction
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      mechanism design
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      optimal mechanism
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      truthfulness
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      algorithmic game theory
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