A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets

DOI10.1016/J.INS.2018.08.012zbMath1448.90057OpenAlexW2885420795MaRDI QIDQ2200648

Rui Qin, Fei-Yue Wang, Yong Yuan

Publication date: 22 September 2020

Published in: Information Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ins.2018.08.012

zbMATH Keywords

mechanism designcomputational experimentPareto optimalcomputational advertisingdemand side platformreal time bidding

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions
• Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets

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