A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets

DOI10.1016/J.INS.2018.08.012MaRDI QIDQ2200648zbMATH OpenOpenAlexFDO

Authors Rui Qin, Yong Yuan, Fei-Yue Wang

Publication date 22 September 2020

Published in Information Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ins.2018.08.012

zbMATH Keywords

computational advertisingcomputational experimentdemand side platformmechanism designPareto optimalreal time bidding

Mathematics Subject Classification ID

Marketing, advertising (90B60) Auctions, bargaining, bidding and selling, and other market models (91B26)

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Cites work

• Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions
• Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets
• Multi-objective optimization using evolutionary algorithms

Cited in

(3)

• Fast Core Pricing for Rich Advertising Auctions
• A new approach to real-time bidding in online advertisements: auto pricing strategy
• Optimal contracts for intermediaries in online advertising

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