A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (Q2200648)

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scientific article; zbMATH DE number 7250292
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    A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets
    scientific article; zbMATH DE number 7250292

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      A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (English)
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      22 September 2020
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      computational advertising
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      real time bidding
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      demand side platform
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      Pareto optimal
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      mechanism design
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      computational experiment
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