A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (Q2200648)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets |
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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (English)
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22 September 2020
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computational advertising
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real time bidding
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demand side platform
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Pareto optimal
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mechanism design
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computational experiment
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