Position Auctions with Consumer Search
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Publication:3173398
DOI10.1093/QJE/QJR028zbMATH Open1222.91019OpenAlexW2133198311WikidataQ57568069 ScholiaQ57568069MaRDI QIDQ3173398FDOQ3173398
Authors: Susan Athey, Glenn Ellison 
Publication date: 10 October 2011
Published in: The Quarterly Journal of Economics (Search for Journal in Brave)
Full work available at URL: http://www.nber.org/papers/w15253.pdf
Recommendations
Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Trade models (91B60)
Cited In (29)
- Arbitrage opportunities across sponsored search markets
- Strategic games in a competitive market: feedback from the users' environment
- Fairness and efficiency in online advertising mechanisms
- Pricing in position auctions and online advertising
- Hybrid mechanisms for Vickrey-Clarke-Groves and generalized second-price bids
- Competitive search obfuscation
- An auction model arising from an internet search service provider
- Search at Wholesale Auto Auctions
- Search engine marketing for different competition modes – Interfirm and intrafirm
- Estimating advertisers' values for paid search clickthroughs
- Position auctions with externalities
- Revenue-maximizing rankings for online platforms with quality-sensitive consumers
- Theoretical game analysis of position auctions according to the Vickrey-Clarke-Groves mechanism with two-stage ranking
- Optimal allocation mechanisms with single-dimensional private information
- An experimental study of sponsored-search auctions
- Location-based sponsored search advertising
- Optimally integrating ad auction into e-commerce platforms
- Personalized pricing and advertising: an asymmetric equilibrium analysis
- Generalized second price auctions over a network
- Sponsored search auctions
- Dynamic Position Auctions with Consumer Search
- Improved revenue bounds for posted-price and second-price mechanisms
- Reserve price of risk-averse search engine in keyword auctions with advertisers' endogenous investment
- Bayes-Nash equilibria of the generalized second-price auction
- Evolutionary stability in the generalized second-price auction
- Position auctions with multi-unit demands
- Consumer heterogeneity and paid search effectiveness: a large-scale field experiment
- Optimal quality scores in sponsored search auctions: full extraction of advertisers' surplus
- Computational analysis of perfect-information position auctions
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