Position Auctions with Consumer Search

DOI10.1093/QJE/QJR028MaRDI QIDQ3173398zbMATH OpenOpenAlexWikidataFDO

Authors Susan Athey, Glenn Ellison

Publication date 10 October 2011

Published in The Quarterly Journal of Economics (Search for Journal in Brave)

Full work available at URL http://www.nber.org/papers/w15253.pdf

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Trade models (91B60)

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Cited in

(28)

• Arbitrage opportunities across sponsored search markets
• Strategic games in a competitive market: feedback from the users' environment
• Fairness and efficiency in online advertising mechanisms
• Pricing in position auctions and online advertising
• Hybrid mechanisms for Vickrey-Clarke-Groves and generalized second-price bids
• Competitive search obfuscation
• An auction model arising from an internet search service provider
• Search at Wholesale Auto Auctions
• Search engine marketing for different competition modes – Interfirm and intrafirm
• Estimating advertisers' values for paid search clickthroughs
• Position auctions with externalities
• Revenue-maximizing rankings for online platforms with quality-sensitive consumers
• Theoretical game analysis of position auctions according to the Vickrey-Clarke-Groves mechanism with two-stage ranking
• Optimal allocation mechanisms with single-dimensional private information
• An experimental study of sponsored-search auctions
• Location-based sponsored search advertising
• Personalized pricing and advertising: an asymmetric equilibrium analysis
• Generalized second price auctions over a network
• Sponsored search auctions
• Dynamic Position Auctions with Consumer Search
• Improved revenue bounds for posted-price and second-price mechanisms
• Reserve price of risk-averse search engine in keyword auctions with advertisers' endogenous investment
• Bayes-Nash equilibria of the generalized second-price auction
• Evolutionary stability in the generalized second-price auction
• Position auctions with multi-unit demands
• Consumer heterogeneity and paid search effectiveness: a large-scale field experiment
• Optimal quality scores in sponsored search auctions: full extraction of advertisers' surplus
• Computational analysis of perfect-information position auctions

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