Generalized second price auctions over a network

DOI10.3390/G9030067MaRDI QIDQ1630505zbMATH OpenOpenAlexWikidataFDO

Authors Alison Watts

Publication date 10 December 2018

Published in Games (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.3390/g9030067

zbMATH Keywords

GSP auctionsnetworks

Mathematics Subject Classification ID

Deterministic network models in operations research (90B10) Auctions, bargaining, bidding and selling, and other market models (91B26)

Review text

Summary: We consider the problem of how to apply a generalized second price (GSP) auction to a buyer-seller network. GSP auctions are often used to sell online ads where buyers care about the position or placement of the ad. GSP auctions can also be applied to wireless data transmissions with congestion where buyers care about the speed of data transmission; however, such an auction would take place over a network as a buyer could only purchase from a seller (or cell tower) that he was linked to (or was close to). Two GSP auctions over a network are considered: separate GSP auctions, and integrated GSP auctions with pauses. The efficiency of these auctions is examined with efficiency favoring the integrated auction with pauses.

Recommendations

• Bounding the inefficiency of outcomes in generalized second price auctions
• Bayes-Nash equilibria of the generalized second-price auction
• GSP with General Independent Click-through-Rates
• Equilibria of GSP for range auction
• On Revenue Maximization in Second-Price Ad Auctions

Cites work

• Bayes-Nash equilibria of the generalized second-price auction
• Bounding the inefficiency of outcomes in generalized second price auctions
• Position Auctions with Consumer Search
• Pricing in position auctions and online advertising

Cited in

(2)

• Price of fairness on networked auctions
• Auctioning off a non-rivalrous good with interference

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