Position Auctions with Consumer Search

DOI10.1093/QJE/QJR028MaRDI QIDQ3173398zbMATH OpenOpenAlexWikidataFDO

Authors Susan Athey, Glenn Ellison

Publication date 10 October 2011

Published in The Quarterly Journal of Economics (Search for Journal in Brave)

Full work available at URL http://www.nber.org/papers/w15253.pdf

Mathematics Subject Classification ID

Marketing, advertising (90B60) Auctions, bargaining, bidding and selling, and other market models (91B26) Trade models (91B60)

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Cited in

(29)

• Competitive search obfuscation
• Generalized second price auctions over a network
• Hybrid mechanisms for Vickrey-Clarke-Groves and generalized second-price bids
• Bayes-Nash equilibria of the generalized second-price auction
• Position auctions with multi-unit demands
• Fairness and efficiency in online advertising mechanisms
• Evolutionary stability in the generalized second-price auction
• Theoretical game analysis of position auctions according to the Vickrey-Clarke-Groves mechanism with two-stage ranking
• An auction model arising from an internet search service provider
• Personalized pricing and advertising: an asymmetric equilibrium analysis
• Strategic games in a competitive market: feedback from the users' environment
• Pricing in position auctions and online advertising
• Location-based sponsored search advertising
• Position auctions with externalities
• Optimal quality scores in sponsored search auctions: full extraction of advertisers' surplus
• Sponsored search auctions
• Estimating advertisers' values for paid search clickthroughs
• Dynamic Position Auctions with Consumer Search
• Consumer heterogeneity and paid search effectiveness: a large-scale field experiment
• Search at Wholesale Auto Auctions
• Reserve price of risk-averse search engine in keyword auctions with advertisers' endogenous investment
• Improved revenue bounds for posted-price and second-price mechanisms
• An experimental study of sponsored-search auctions
• Computational analysis of perfect-information position auctions
• Revenue-maximizing rankings for online platforms with quality-sensitive consumers
• Search engine marketing for different competition modes – Interfirm and intrafirm
• Optimal allocation mechanisms with single-dimensional private information
• Position auctions for sponsored search in marketplaces
• Arbitrage opportunities across sponsored search markets

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