A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms (Q2463496)

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scientific article; zbMATH DE number 5219725
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    A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms
    scientific article; zbMATH DE number 5219725

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      A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms (English)
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      12 December 2007
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      online advertising
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      internet marketing
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      optimal budgeting
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      resource allocation
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      competitive firms
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      network equilibrium
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      variational inequalities
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