On the optimal control of the Vidale-Wolfe advertising model

DOI10.1002/(SICI)1099-1514(199701/02)18:1%3C59::AID-OCA585%3E3.0.CO;2-GMaRDI QIDQ4349132zbMATH OpenOpenAlexFDO

Authors Richard D. Edie

Publication date 11 August 1997

Full work available at URL https://doi.org/10.1002/(sici)1099-1514(199701/02)18:1%3C59::aid-oca585%3E3.0.co;2-g

zbMATH Keywords

Hamilton-Jacobi-Bellman equationVidale-Wolfe advertising modeltime-varying market

Mathematics Subject Classification ID

Marketing, advertising (90B60) Application models in control theory (93C95)

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Cites work

• scientific article; zbMATH DE number 3505708 (Why is no real title available?)
• Optimal Control of the Vidale-Wolfe Advertising Model
• Optimal advertising in exponentially decaying markets
• Optimal advertising in growing-stabilizing markets

Cited in

(7)

• Boundary value problems in stochastic optimal control of advertising
• scientific article; zbMATH DE number 5012789 (Why is no real title available?)
• A Multistate, Multicontrol Problem with Unbounded Controls
• Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
• On a discrete model of optimal advertising
• scientific article; zbMATH DE number 7042405 (Why is no real title available?)
• Quality effects in different advertising models -- an impulse control approach

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