Optimal Product Quality And Advertising
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Publication:3945934
DOI10.1080/03155986.1981.11731835zbMath0485.90053OpenAlexW2407987237MaRDI QIDQ3945934
Publication date: 1981
Published in: INFOR: Information Systems and Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/03155986.1981.11731835
Related Items (5)
Advertising and quality-dependent word-of-mouth in a contagion sales model ⋮ Quality control and the sales process ⋮ Quality effects in different advertising models -- an impulse control approach ⋮ Quality control and product servicing: A decision framework ⋮ The price of quality claims
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