Advertising and quality-dependent word-of-mouth in a contagion sales model (Q306328)
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scientific article; zbMATH DE number 6620970
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| English | Advertising and quality-dependent word-of-mouth in a contagion sales model |
scientific article; zbMATH DE number 6620970 |
Statements
Advertising and quality-dependent word-of-mouth in a contagion sales model (English)
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31 August 2016
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contagion sales model
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word-of-mouth
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advertising effort
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conformance quality
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optimal intertemporal trade-off
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0.8322570323944092
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0.7739653587341309
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0.7531222701072693
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0.725071370601654
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0.7235923409461975
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