Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction (Q1639307)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction |
scientific article |
Statements
Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction (English)
0 references
12 June 2018
0 references
diffusion process
0 references
word-of-mouth
0 references
conformance quality
0 references
design quality
0 references
price
0 references
advertising effort
0 references
0 references
0 references
0 references
