Advertising an event (Q2507928)

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English
Advertising an event
scientific article

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    title
    Advertising an event (English)
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    author
    Steffen Jørgensen
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    Peter M. Kort
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    Georges Zaccour
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    published in
    Automatica
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    publication date
    5 October 2006
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    Mathematics Subject Classification ID
    90B60
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    93E20
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    49N90
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    zbMATH DE Number
    5060790
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    zbMATH Keywords
    marketing
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    advertising
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    word-of-mouth
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    optimal control
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    OpenAlex ID
    W2128172800
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